
Look, the Skims backlash hit me like a rogue wave at Venice Beach last weekend—I’m out here in sunny SoCal, toes in the sand, scrolling Insta on my beat-up iPhone, and bam, Kim K drops these faux hair thongs that look like they crawled out of a bad ’70s fever dream. I mean, seriously, who greenlights “The Ultimate Bush” collection in 2025? It’s got me equal parts cackling and cringing, like that time I accidentally liked my ex’s thirst trap at 2 a.m. from my mom’s couch in Jersey. As an American girl grinding through this wild post-election haze, feeling the humidity stick to my thighs in this LA heat, I gotta unpack why this Kim Kardashian controversy feels so… off. Raw, unfiltered—here’s my flawed take, complete with the coffee stain on my keyboard from spilling over the ads.
Diving Deep into the Skims Backlash: That Faux Pubes Debacle
Ugh, let’s just rip the Band-Aid—er, the bush—off. Two weeks ago, Skims unleashes these $32 micro-string thongs slathered in fake pubic hair, in colors like “blonde bombshell” and “curly chaos,” all under the guise of “body positivity.” Sold out in 24 hours, per Page Six, but not before the internet erupted like my last Tinder date ghosting mid-convo. I remember exactly where I was: crammed in a traffic jam on the 405, AC blasting recycled air that smelled like fast food regret, when the notification pinged. “Kim’s selling WHAT?” My gut twisted—part laugh, part “girl, no.” It’s this Skims backlash wave crashing over body-posi ideals we fought for, turning empowerment into… a merkin? (Yeah, looked that up—old-school fake bush for theater. Kim, we’re not in vaudeville.)
And here’s the embarrassing bit: I caved. Ordered one. Blonde, straight texture, because why not match my highlights? It arrived yesterday while I was mainlining oat milk lattes at my fave spot in Silver Lake, the barista yelling my name like I was famous or something. Slipped it on in the bathroom stall—felt like wearing a rejected craft project from Etsy. Soft? Sure. But that itch? Like a whisper of “you’re too much” from the universe. I ripped it off, stuffed it in my tote, and FaceTimed my bestie, who howled so hard she snorted her kombucha. Contradiction city: I love Skims for making me feel sexy in my post-30 slump, but this faux hair thongs push? It’s like Kim’s daring us to embrace the wild, but forgetting not everyone’s ready for the safari down under.
Why This Kim Kardashian Controversy Feels So Tone-Deaf Right Now
Fast-forward to today, November 3rd, and the Skims bush collection chatter’s still buzzing—USA Today quotes Kim herself going “shocked” at the sell-out, like she didn’t see the troll farm coming. But c’mon, from my creaky balcony overlooking the Hollywood Hills (rent’s killing me, btw), it screams calculated chaos. Remember the Kimono rename after the appropriation backlash? Or that January fire promo flop where Skims pushed sales over solidarity? This feels like round three, weaponizing shock for SEO gold.
- The Body Positivity Flip: Started as inclusive shapewear for all curves—me included, spilling out of my desk chair during WFH marathons. Now? Faux pubes scream “performative wildness,” alienating the very folks who built the brand. I tried explaining it to my conservative aunt at Thanksgiving prep last night—chopping onions in her steamy kitchen, tears streaming—and she just side-eyed me like I’d lost it.
- Marketing Mayhem: Genius or gross? Sold out amid hate-tweets, per BuzzFeed. But at what cost? My feed’s flooded with “empower your bush” memes that land flat, like that one time I dyed my hair purple and it turned swamp green.
- The Environmental Oof: Whispers on X about synthetic fibers worse than Shein—this thread nailed it. I’m no eco-warrior (recycling? Ha, my bad), but shoving plastic pubes against sensitive skin in a climate-crisis world? Pass.

Digression: Speaking of bad ideas, last summer I buzzed my own… never mind. Point is, Skims backlash exposes how controversy can backfire when it veers from real talk to “look at me” stunts. Kim’s empire’s worth billions, but from my vantage—sipping lukewarm chamomile in bed, cat judging me—it’s exhausting. I admire the hustle, truly; built SKKN from scratch while mom-ing four kids. But this? Feels like chasing relevance over resonance.
My Messy Tips: Navigating Skims Backlash Without Losing Your Cool
Alright, enough shade—let’s get practical, ’cause I’m all about that flawed-advice vibe. From trial-and-error (and error, like ordering the wrong size and hiding it under the sink), here’s how I’d handle this Kim Kardashian controversy if it were my brand. Or, y’know, my life.
- Pause Before You Post: That knee-jerk “ew” tweet? Sleep on it. I almost subtweeted Skims last week—fingers hovering over “publish” while traffic honked outside my window—but deleted. Breath first, backlash second.
- Seek the Silver Lining: Amid the faux hair thongs outrage, props to Skims for sparking convos on natural bodies. Check WION for the sell-out stats—controversy sells, but authenticity sticks.
- Diversify Your Drawer: Ditch the drama; stock up on basics from indie brands like TomboyX—comfy, queer-owned, no bushy surprises. Learned this the hard way after my thong fiasco; now my underwear ritual’s zen, not chaotic.
Oh, and plot twist: I kept the thong. Not wearing it, but as a reminder—push boundaries, but check your audience. Mine? Y’all, laughing with me over this Skims backlash from my imperfect perch in the US of A.

Wrapping this ramble like I’d end a late-night call with a friend—whew, that was a lot, right? The Skims backlash over Kim’s faux bush collection? It’s got me questioning everything from body hair norms to billionaire branding, all while I dodge LA wildfires and existential dread. Love her or loathe her, Kim K’s controversy machine keeps us talking—and hey, that’s the game. But next time, maybe tone down the shock factor?
What’s your take—genius ploy or total miss? Drop a comment below, share your own undie horror stories (keep it PG-ish), or tag a pal who’s deep in this Skims backlash spiral. And if you’re shopping smarter, peek at those outbound links for the full tea. Hit subscribe if my hot-mess honesty vibes with ya—let’s chat more chaos soon. Peace out from the City of Angels, where even the bushes are controversial. 😏
(P.S. Typos? Blame the cat walking on my keyboard. Or the wine. Whatever.)
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